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Behind the Scenes at the Final Four®

April 26, 2013

By Chad Smith

One look and you realize that Atlanta’s Georgia Dome is no ordinary basketball venue; it’s a destination in itself. It took a whopping 8,300 tons of reinforced steel to construct the Dome — that’s more than weight of iron and steel used in the Eiffel Tower.

Behind the Scenes

And you could build a sidewalk from Atlanta to Cincinnati, Ohio with the 110,000 cubic yards of concrete used at the Dome.

Impressive right? Well, the REESE’S team wrangled one of the most coveted tickets in town — an exclusive behind the scene look at the Final Four®

We discovered that the road to the Final Four® is actually a road. It’s incredibly long black carpet with yellow lanes and it leads from an entrance to the court. We brought along our cameras to show you the player’s locker rooms (they are identical except for the team logos), the massive media room, and the production truck that turns the game into an experience for millions of sports fans across the world.

At the end of the tour, I got the once-in-a-lifetime chance to step onto the freshly painted court.

I spotted an official with a bag of basketballs standing next to the court. I raced over, traded the REESE’S Peanut Butter Cups in my pocket for a basketball and began dribbling down the court with an enormous smile on my face.

At the half-court line, I spun around and evaded the swipes of two stadium workers and continued to tear down the court. As I got close to the basket, I jumped as high and as far as I could to lay in the prettiest of floating finger-roll shots. Swish, nothing but net! The crowd of 75,000+ imaginary fans went wild!

Sure, it was just one shot, but I can now scratch that goal off the old bucket list. Just goes to show you what can happen when you seize the moment.

It also doesn’t hurt to keep a pack of REESE’S Peanut Butter Cups in your pocket.

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