1. Heat oven to 350°F. Beat butter and sugar in medium bowl until creamy. Add egg and vanilla; beat well. Stir together flour, baking soda and salt; gradually add to butter mixture, beating until blended. (If necessary, refrigerate dough until firm enough to handle.)
2. Roll 1/4 cup dough into ball; place on ungreased cookie sheet, 3 cookies per sheet. (Cookies spread while baking.) Insert wooden stick about three quarters of the way into side of each ball. Flatten slightly.
3. Bake 13 to 15 minutes or until outside edges are lightly browned and center is set. Cool several minutes on cookie sheet; remove to wire rack. Cool completely.
4. Decorate with CHOCOLATE DRIZZLE and assorted frostings, sugars and small candies to make Valentine cookies. Makes about 12 cookies.
Place 1/2 cup HERSHEY'S SPECIAL DARK Chocolate Chips or HERSHEY'S Semi-Sweet Chocolate Chips and 1 teaspoon shortening (do not use butter, margarine, spread or oil) in small microwave-safe bowl. Microwave at MEDIUM (50%) 30 seconds; stir. If necessary, microwave at MEDIUM an additional 10 seconds at a time, stirring after each heating, until chocolate is melted when stirred.