* NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO PLAY OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Open only to legal residents of the 50 United States or District of Columbia, 18 years of age or older at the time of playing. Void in Puerto Rico and where prohibited. Game begins at 12:00:00 p.m. EDT on June 26, 2017 and ends at 11:59:59 p.m. EDT on August 9, 2017 (“Game Period”). Daily periods apply. TO PLAY: (a) Text Message: Use your SMS-enabled mobile phone to text PAYDAY to short code 50563 to play for a chance to win a Daily Prize (a “Play”). Participant may receive up to seven (7) reply messages per Play from or on behalf of The Hershey Company. By texting PAYDAY to 50563, you authorize Sponsor to send up to seven (7) reply messages to the number you provide by autodialer. Participants must have a mobile phone with text messaging capabilities to play by text message. Message and data rates may apply. Text HELP to 50563 for help. Text STOP to 50563 to cease messages. (b) Toll Free Number: Call toll-free 1-866-999-2644 and follow the automated instructions to play for a chance to win a Daily Prize (also a “Play”). Prize claims subject to verification. All Plays must be received by 11:59:59 p.m. EDT on August 9, 2017. Limit one (1) Play per person/phone number/address per Day, regardless of method of Play. Daily Prizes (45; awarded 1 per Day of the Game Period): $300 MasterCard® Prepaid Gift Card. Limit one (1) Daily Prize per person/ phone number/address. Odds of winning depend on the number of eligible Plays received and the order in which such Plays are received. Subject to full Official Rules available at www.paydayinstantwin.com. Sponsor: The Hershey Company, 100 Crystal A Drive, Hershey, PA 17033. MasterCard® and its member financial institutions are neither sponsors of nor affiliated with this promotion.