Target The “Strike Zone”—That’s Where Shoppers Look
Eye level is lower than you might think;
we naturally look 15-30 degrees downwards.
Maximize Your Merchandising
Target red high-traffic areas with candy displays.
Candy displays outside the candy aisle capture 1/3 of category shoppers.
The Primary Aisle Is Prime Territory
59% of candy purchases are made in the primary aisle.
Time Flies—Smart Merchandising Makes The Most Of It
Shoppers spend just 31 seconds in the primary aisle.
SWEET & SALTY INSIGHTS
Consumer Interaction With Snacks Is Evolving
90% of consumers snack multiple times throughout the day.
Put Sweet & Salty Items In The Salty Snack Aisle
Sweet & Salty
Is The Favored Treat
Set Your Shelves From Sweet To Salty
Starting with sweet items placed closest to the register, your planogram should flow from sweet to salty.