RETAIL INSIGHTS

DRIVE SALES WITH OPTIMIZED PLANOGRAMS

Arrange your aisles to be in sync with shopper behavior—and capture more sales.

Target The “Strike Zone”—That’s Where Shoppers Look

Eye level is lower than you might think;
we naturally look 15-30 degrees downwards.
Products placed at or just below eye level are most likely to be noticed. Shoppers search this strike zone most often for their favorite items. Source: TNS Retail & Shopper, Biosensory

Drive Conversion & Growth With Optimized Planograms

SELECT THE STEPS TO OPTIMIZE YOUR “STRIKE ZONE”

Find Your Optimal Planogram

STEP 1: How many shelves does your primary aisle have?

STEP 2: What is the length of your primary aisle?

Maximize Your Merchandising

Target red high-traffic areas with candy displays.
Candy displays outside the candy aisle capture 1/3 of category shoppers.
Heat map of c-store high-traffic areas

Source: Videomining

The Primary Aisle Is Prime Territory

64% of candy purchases are made in the primary aisle. 64% primary aisle, 23% front end, 13% secondary location

Time Flies—Smart Merchandising Makes The Most Of It

Shoppers spend just 19 seconds in the primary aisle. 19 seconds

SWEET & SALTY INSIGHTS

Consumer Interaction With Snacks Is Evolving

90% of consumers snack multiple times throughout the day. Modern snacking model shows 4 snack periods throughout the day

Put Sweet & Salty Items In The Salty Snack Aisle

88% of consumers expect to find a snack mix of popcorn, nuts, pretzels and chocolate in the salty snack aisle. 60% of consumers expect to find a bag of peanut butter or chocolate-covered pretzels in the salty snack aisle.

Sweet & Salty
Is The Favored Treat

43% prefer sweet & salty flavor combination, while 21% prefer sweet, 12% prefer sweet & savory, 11% prefer salty, 10% prefer salty & savory, and only 1% prefer sour, sweet & sour, or savory.

Set Your Shelves From Sweet To Salty

Starting with sweet items placed closest to the register, your planogram should flow from sweet to salty. Progress from sweet snacks to sweet/salty snacks to salty snacks

HOW WELL DO YOU KNOW YOUR SHOPPERS?

Your Shoppers

Keep your store up-to-date by keeping up with demographic trends.
Who’s shopping today?

Convenience Gets Them To Your Store

Smart merchandising will help you make the most of their short time there.
66% choose your store for its convenient location. 39% because it's easy to get in and out. 10% for its good customer service. 7% for its prices.