DRIVE SALES WITH OPTIMIZED PLANOGRAMS
Arrange your aisles to be in sync with shopper behavior—and capture more sales.
Target The “Strike Zone”—That’s Where Shoppers Look
Eye level is lower than you might think;
we naturally look 15-30 degrees downwards.
Drive Conversion & Growth With Optimized Planograms
SELECT THE STEPS TO OPTIMIZE YOUR “STRIKE ZONE”
Find Your Optimal Planogram
STEP 1: How many shelves does your primary aisle have?
STEP 2: What is the length of your primary aisle?
Maximize Your Merchandising
Target red high-traffic areas with candy displays.
Candy displays outside the candy aisle capture 1/3 of category shoppers.
The Primary Aisle Is Prime Territory
59% of candy purchases are made in the primary aisle.
Time Flies—Smart Merchandising Makes The Most Of It
Shoppers spend just 31 seconds in the primary aisle.
SWEET & SALTY INSIGHTS
Consumer Interaction With Snacks Is Evolving
90% of consumers snack multiple times throughout the day.
Put Sweet & Salty Items In The Salty Snack Aisle
Sweet & Salty
Is The Favored Treat
Set Your Shelves From Sweet To Salty
Starting with sweet items placed closest to the register, your planogram should flow from sweet to salty.