Taste the Gold

HERSHEY'S is a Proud Sponsor of Team USA.

Meet the HERSHEY’S GOLD Ambassadors

Apolo Ohno USA Olympian HERSHEY'S GOLD Bar ambassador

A whole new kind of GOLD? Oh yes!

Apolo Ohno is USA's all-time leading Olympic Winter Games medal-winner. In HERSHEY'S GOLD Bars, he finds new delight in his favorite color.

HERSHEY'S GOLD Bar ambassador Rico Roman US Paralympian Gold Medalist

A Winning Combination

We made HERSHEY'S GOLD Bars for people like Rico Roman: a family man, a U.S. Army Veteran and 2014 U.S. Paralympic gold medalist in sled hockey.

See the full WinterFest schedule and locations.

Learn More

Have you ever tasted GOLD?

Learn more about the newest creation from HERSHEY'S.

Look for a post to get a HERSHEY’S GOLD Bar when Team USA wins Gold*

*No Purchase Necessary. Open to 50 US/DC, 18+.  Giveaway begins 2/9/18 and ends 3/18/18. $1.50 coupon offer open to at least the first 10,000 participants responding to post on Twitter/Facebook, first come, first serve, while supplies last. See Official Rules for details.  Void where prohibited. Sponsor: The Hershey Company.

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