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One Stop At A Time

Follow The Heartwarming Tour across the country as we make every town we visit a little bit sweeter. And if you're in the neighborhood, stop on by and join the fun!

See all the scheduled tour stops!

HERSHEY S'MORES Experience trailer

Date Event City
June 28 Market Basket Store #69 Bourne, MA
June 29 Brockton Fair Brockton, MA
July 4 Bug Light Park South Portland, ME
July 6 S’mores Saturday: Stoweflake Balloon Festival Stowe, VT
July 13 – July 14 Taste of Buffalo Buffalo, NY
July 19 - July 21 Charleston RiverDogs Games Charleston, SC
July 27 - July 28 S’mores Saturday: Virginia Highlands Festival Abindgon, VA
August 2 - August 4 Stanton Corn Festival Stanton, KY
August 10 National S'mores Day at S’Morrisville Walmart Supercenter (1001 Shiloh Glenn Dr.) Morrisville, NC
August 22 - August 24 Summerfest Concert & S'mores Saturday Farmers Market St. Louis, MO
August 31 S'mores Saturday - Music and Movies in the Park (Lake Harriet) Minneapolis, MN
September 2 Frankfort Fall Fest Frankfort, IL
September 7 - September 8 Zionsville Lions Club Fall Festival Zionsville, IN
September 13 Hershey's 125th Birthday Hershey, PA
September 14 - September 15 S’mores Saturday: Scarecrow Festival Philadelphia, PA
September 20 - September 21 S’mores Saturday: Romulus Pumpkin Festival Romulus, MI
September 27 - September 29 S’mores Saturday: Harvest Fest Milwaukee, WI
S'mores Experience Trailer

Free S'mores!

Enjoy a free S'more at the counter or gather 'round a cooking station and make your own!

S'more bike and trailer

Suddenly S'mores

Be on the lookout for our roaming ambassadors ready to roll with mobile S'mores stations.

S'mores selfies

S'mores Selfies

Share your love for S'mores and post a pic on social!

S'mores Connect Four

Games & More!

Bring the family or make a new friend and play giant Connect S'more, oversized S'more Jenga, giant Tic-Tac-Toe and more!

heartwarming the world
HERSHEY'S Milk Chocolate Bar 6 pack

Have S'more Fun

Pick up a 6-pack of HERSHEY'S Milk Chocolate Bars and get your Saturday started.

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