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Hershey's GOLD

Taste the Gold

Introducing a whole new flavor of HERSHEY’S Bar. It’s caramelized, it’s sweet, it’s salty—and it’s golden.

Unwrapped HERSHEY'S GOLD Bar

Have you ever wondered what gold tastes like?

It’s creamy, crunchy joy. HERSHEY’S GOLD Bars mix buttery-sweet creme with crunchy bits of pretzel and peanuts for a rich new taste and texture.

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