Hershey's GOLD

Taste the Gold

Introducing a whole new flavor of HERSHEY’S Bar. It’s caramelized, it’s sweet, it’s salty—and it’s golden.

Unwrapped HERSHEY'S GOLD Bar

Have you ever wondered what gold tastes like?

It’s creamy, crunchy joy. HERSHEY’S GOLD Bars mix buttery-sweet creme with crunchy bits of pretzel and peanuts for a rich new taste and texture.

Learn More

There's plenty to go around

Find HERSHEY’S GOLD Bars in regular and king size at a store near you.

View Products

A Winning Team

Hershey is a Proud Sponsor of Team USA. Together, we’re going for the gold.