Taste the Gold
Introducing a whole new flavor of HERSHEY’S bars. It’s caramelized, it’s sweet, it’s salty–and it’s golden.
Have you ever wondered what gold tastes like?
It’s creamy, crunchy joy. HERSHEY’S GOLD Bars mix buttery-sweet creme with crunchy bits of pretzel and peanuts for a rich new taste and texture.Learn More
There's plenty to go around.
Coming December 2017
To satisfy your sweet tooth, find HERSHEY'S GOLD Bars in a store near you.