WHATCHAMACALLIT Candy Bars

This peanut and chocolate candy bar has a flavor and a name that are impossible to forget. Find out what’s in WHATCHAMACALLIT Bars, or choose a size to see ingredients and nutrition information.

The History of WHATCHAMACALLIT Candy Bars

Hershey introduced WHATCHAMACALLIT Bars in 1978. The product name was chosen from a list of nearly 100 possible names brainstormed by Hershey and ad agency staff. Ultimately they landed on one that is catchy, unique, memorable and fun.

What’s in WHATCHAMACALLIT Bars

The original candy bars were made of peanut butter crisp coated in a thin layer of chocolate. In 1987 the formula was modified to include chocolate, caramel and peanut flavored crisps – the WHATCHAMACALLIT Bar we love today.

WHATCHAMACALLIT commercial still frame

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