This soft bubble gum will add a pop of fun to your day. Discover the history of BUBBLE YUM Gum, browse flavors and more.

The History of BUBBLE YUM Gum

BUBBLE YUM Gum was the first soft bubble gum marketed in the United States. It was originally introduced in 1973 by Life Savers, Inc., which was purchased by Nabisco Brands, Inc. in 1981.

Who Makes BUBBLE YUM Gum?

Hershey bought the BUBBLE YUM brand from Nabisco in 2000, and has been making the bubble gum ever since.

Woman blowing bubble gum bubble

Floyd D. Duck

What’s With the Duck?

BUBBLE YUM Gum’s mascot is Floyd D. Duck, a free-spirited duck who encourages people to “blow their own bubble.” Not to be confused with a goose, Floyd starred in BUBBLE YUM commercials in the 1990s and appears on BUBBLE YUM packaging.

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