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Primary Candy Aisle

Confection aisle should be near Salty Snacks, Fountain Soda, and Cold Vaults due to high degree of co-purchasing

Top brands are driving the majority of sales and should be merchandised at the beginning of the aisle to optimize sales

Organize aisle in accordance with how consumers make candy purchasing decisions

Lead the aisle with high performing Gum & Mints followed by the top gum flavor profile

Align assortment based on how categories contribute to sales

 

Secondary Merchandising

Impulsivity of candy makes secondary merchandising important, 36% of sales come outside of the main aisle

Displays are more effective in increasing candy sales than on shelf price reductions alone

Multi-Category counter merchandising can help build baskets by taking advantage of checkout dwell time

Queue lines increase merchandising while helping shoppers navigate the checkout process