Who is Shopping?
Typical convenience store shopper is male, heavy users are typical of lower household income
Growing minority population can provide opportunities for retailers prepared to meet new demands
Why are they Shopping?
Consumers choose stores mainly based on location, decision to stop driven by need states
Almost 70% of in-store purchase trips are planned
Inside sales are increasingly important, opportunities exist to convert gas purchases to in-store traffic
How are they Shopping?
Typical buyer spends less than 3 minutes inside the store, spends $6.52 and buys 1 or 2 items
In-store traffic patterns driven by key trip driving categories