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Who is Shopping?

Typical convenience store shopper is male, heavy users are typical of lower household income

Growing minority population can provide opportunities for retailers prepared to meet new demands

 

Why are they Shopping?

Consumers choose stores mainly based on location, decision to stop driven by need states

Almost 70% of in-store purchase trips are planned

Inside sales are increasingly important, opportunities exist to convert gas purchases to in-store traffic

 

How are they Shopping?

Typical buyer spends less than 3 minutes inside the store, spends $6.52 and buys 1 or 2 items

In-store traffic patterns driven by key trip driving categories