KIT KAT Wafer Bars Coffee Bundling
What do consumers pair with coffee when they are looking for a wafer alternative to doughnuts? KIT KAT Wafer Bars! The KIT KAT Wafer Bars and Coffee program has informed your customers about the great relationship KIT KAT Wafer Bars have with coffee through national radio for the past 5 years…and counting.
KIT KAT Wafer Bars sales since the inception of the program prove the program works! The combination of KIT KAT Wafer Bars and coffee's high margins are an instant winner for both consumers and your profits.
Coffee is a high-margin, purpose-driven mission with 86% of total purchases being planned (Source: Myers Research 2010)
72% of recent candy purchases included at least one other item (Source: Myers Research 2010)
KIT KAT and Coffee closely align shopper behavior, brand “break” messaging, and retailer motivations by linking two simple, complementary flavors and break-time favorites (Source: Myers Research 2010)