National Radio Promotions

KIT KAT Wafer Bars Coffee Bundling

What do consumers pair with coffee when they are looking for a wafer alternative to doughnuts? KIT KAT Wafer Bars! The KIT KAT Wafer Bars and Coffee program has informed your customers about the great relationship KIT KAT Wafer Bars have with coffee through national radio for the past 5 years…and counting.

KIT KAT Wafer Bars sales since the inception of the program prove the program works! The combination of KIT KAT Wafer Bars and coffee's high margins are an instant winner for both consumers and your profits.

Coffee is a high-margin, purpose-driven mission with 86% of total purchases being planned (Source: Myers Research 2010)

72% of recent candy purchases included at least one other item (Source: Myers Research 2010)

KIT KAT and Coffee closely align shopper behavior, brand “break” messaging, and retailer motivations by linking two simple, complementary flavors and break-time favorites (Source: Myers Research 2010)



Get your sales on a roll with BREATHSAVERS

  • BREATHSAVERS is back on the air in 2014 with a fresh, new radio campaign that will continue to boost sales.
  • 68% of people listen to the radio everyday (Source: Arbitron June 2013)
  • 53% of consumers who made a purchase at a store listened to the radio within 30 minutes of their purchase (Source: Arbitron/Edison/Scarborough, "The Road Ahead" 2011)

2014 radio spot for BREATHSAVERS