The HERSHEY Bar. In 1893 while visiting the Columbian Exhibition in Chicago, Milton Hershey came across chocolate making machinery that could automate the production of chocolate. After 6 years of research, he found the right formula and became the first American to manufacture chocolate. With mass-production, Hershey was able to lower the per-unit cost and make milk chocolate - once a luxury item for the wealthy, affordable to all.
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