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Maximizing product sales comes from a combination of offering only
best selling products in your machines plus product rotation to
keep the machine fresh.
Careful selection and rotation of the best selling products within
a Category ensures both variety
and consumer interest
. which means maximum machine sales.
Plan-O-Grams are product placement "maps" that guide route drivers
to ensure that both proper Category representations occurs and that
only top selling products are in your machines. While spirals assigned
to Categories generally remain constant, specific plan-o-gram products
are changed every few weeks (the "menu period") to ensure maximum
product variety exists in each machine.
Products should fall into three categories:
| CORE
PRODUCTS |
| A few, key
products that deserve placement in "every
machine, every day." |
| |
| PRIMARY
PRODUCTS |
| The majority of
the products on a plan-o-gram that change between menus, but
are in every machine during the menu period. |
| |
| FLEX
PRODUCTS |
Specific product
options to allow route drivers the ability to vary their product
sets by account.
NOTE: It is important that route options for
"flex product" plan-o-gram positions are as carefully selected
as other menu items. "Flex product" does not mean "any product"
- otherwise warehouse inventory control and Category Management
implementation becomes ineffective. |
Vary specific Primary and Flex products between menu cycles while
maintaining category facing provides a balance between critical
product variety requirements and total consumer category demand.
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