The "2 small spiral shelves is better than 1" reality is supported by research from three different approaches:

Approach #1
Space utilization analysis favors dual small spiral machines.

An in-depth profit analysis of Vend Operator snack sales shows:

• Small spiral products have much lower product handling costs (warehouse space, labor, machine space cost) than large spiral products.
• The 2-for-1 space benefit of small spiral products results in higher machine profitability from dual small spiral shelf machines.

1 Source: Vend Operator Candy/Snack category profit analysis. Bachtelle and Associates, Spring 1998.

Approach #2
InfoVend data projects higher sales from dual shelf machines.

Analysis of InfoVend machine sales data indicates dual small spiral machines will consistently sell more in units and dollars than single shelf machines. Small spiral products deliver top performance based on space:

• 15 of top 20 products in dollar sales/space.
• 16 of top 20 products in unit sales/space.
• 17 of top 20 products in vends/distribution point.
  

InfoVend data projects consistent sales increases from dual shelf machines.

2 Source: InfoVend, 12-month data, August, 1998 (minimum 10% machine distribution).

Approach #3
Dual shelf machines outperform single shelf machines at actual operator sites.

A machine velocity test conducted with 80 existing accounts confirmed that two small spiral shelf machines sell more than single shelf machines.

• Half of the test sample was originally single shelf machines that were converted to dual shelves.
• Half of the test locations were dual shelf machines converted to single shelf configurations.

Results:
Machines converted from single to dual shelves increased sales by +6.7% while machines converted from dual to single shelf configurations declined in sales by -6.5%.

3 Source: Alternate Snack Machine Configuration Test, Bachtelle and Associates, Fall, 1998.