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Products are naturally grouped into similar consumer taste preferences
and product characteristics - salty snacks, chocolate and non-chocolate
candy, pastry, cookies, etc.
Increased variety creates greater consumer demand and increased
machine sales as more consumers find products they want. Having
all of the basic product categories within every vending machine
is the key to maximizing machine revenue.
NOTE: It is important that Product Categories are
defined based upon Product Characteristics (salty snacks, chocolates,
cookies, etc.) - not price points, spiral size or other operational
factors.
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