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Category Management

The Category Concept

Products are naturally grouped into similar consumer taste preferences and product characteristics - salty snacks, chocolate and non-chocolate candy, pastry, cookies, etc.

Increased variety creates greater consumer demand and increased machine sales as more consumers find products they want. Having all of the basic product categories within every vending machine is the key to maximizing machine revenue.

NOTE: It is important that Product Categories are defined based upon Product Characteristics (salty snacks, chocolates, cookies, etc.) - not price points, spiral size or other operational factors.