www.hersheysvending.com

Category Management

What is Category Management?

1. Category management is a proven merchandising system that maximizes product sales from vending machines. Category management increases sales and profits by providing your candy/snack customers with the products they want, when they want them:

  • Top-selling products in every machine, every day.
  • Maximum product variety through broad category representation and menu-period rotation.

2. Category management is easy to implement, but requires changes in your merchandising system - and organizational commitment to making it work!!

3. Category management increases your bottom line

Increased Sales from Better Merchandising

  • Full category representation meets more consumer demand.
  • The use of top-selling products increases sales per spiral.
  • Increased machine sales results in substantially increased total snack profits.

Reduced Inventory Investment

  • Menu-based purchasing reduces the inventory and handling costs of additional, unnecessary SKU's.
  • Purchasing efficiency increases dramatically.
  • Order levels are more closely matched to sales, allowing reduced total inventory investment.

Improved Route and Warehouse Efficiency

  • Route merchandising and product selection is simpler and more efficient.
  • Warehouse order placement and product handling functions are much easier.
  • Fewer SKU's and lower inventory levels result in substantial reduction in warehouse labor.