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History of the S'more

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1920s
The history of S'mores - 1920s
The first printed S’mores recipe appeared in 1927 in the Girl Scout handbook called, Tramping and Trailing with the Girl Scouts. Folklore tells us the name “S’mores” came about because everyone who tasted one asked for “some more.”
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
Chocolate was once a luxury item for the wealthy, but thanks to Milton Hershey it became an affordable indulgence for all.
1930s
The history of S'mores - 1930s
Americans took to more affordable sources of entertainment, like 10-cent movies and picnics in the park. The picnic hamper usually contained graham crackers, marshmallows and 5-cent HERSHEY’S Milk Chocolate Bars for S’mores on the grill.
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
Originally used as sales samples, HERSHEY’S MINIATURES Chocolate Bars were introduced as a part of the HERSHEY’S product line in 1939.
1940s
The history of S'mores - 1940s
After World War II, America was on the go. More and more families bought cars and began taking family vacations to campgrounds and national parks. Making S'mores over campfires became increasingly popular during this decade.
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
During World War II, the Hershey Company produced ration bars for the U.S. Army. For soldiers serving all over the world it was a sweet reminder of home.
1950s
The history of S'mores - 1950s
The backyard was a popular hang-out for families in the ‘50s. With the transistor radio playing rock-n-roll, Mom poured the lemonade and Dad fired up the charcoal grill for hamburgers, hot dogs and delicious S’mores!
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
Hershey Chocolate Corporation discontinued embossing its Milk Chocolate, Milk Chocolate with Almond, and Cocoa labels.
1960s
The history of S'mores - 1960s
In the wintertime, families enjoyed fun outdoor activities like ice-skating. To warm everyone up back at home, Mom made classic S’mores in her new electric range.
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
After 70 years, the five-cent HERSHEY’S Milk Chocolate bar was replaced with a bar over twice its size that sold for only ten cents.
1970s
The history of S'mores - 1970s
Microwaves were the must-have appliance of the decade. Mom loved using the microwave for quick, easy cooking. Kids loved that she could make S’mores fast for a yummy treat before bedtime!
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
The Hershey Company added nutrition labeling on its candy bar wrappers - a first in the confectionery industry.
1980s
The history of S'mores - 1980s
Friday night was Slumber Party Night! All the girlfriends staying up all night, painting fingers and toes, listening to boy bands, and eating S’mores Mom made in the fireplace or the oven.
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
In 1980, the Big Block and King Size versions of the HERSHEY’S Milk Chocolate bar were introduced.
1990s
The history of S'mores - 1990s
Americans re-discovered the great outdoors! Attendance at national parks and beaches was at an all-time high. Families got back to making S’mores the traditional way - over a roaring campfire.
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
Hershey’s introduced its first limited edition, the specially-molded HERSHEY’S Milk Chocolate bar wrapped in a vintage wrapper.
Today
The history of S'mores - Today
This fun, classic treat is now enjoyed year-round on any occasion: barbeque in the backyard, campout in the woods, tailgating, family movie night – or just because!
a pip of HERSHEY'S chocolate
HERSHEY'S Fact:
The Hershey Company makes more than 373 million HERSHEY’S Milk Chocolate Bars every year. That’s enough to make 746 million S’mores!