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| Peanut Caramel | PAYDAY PRO |
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| Trail Mix |
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Racing Fans, save those wrappers and get FREE REESE’S Racing Team merchandise! Collect HERSHEY’S Standard and King Size candy bar wrappers of participating brands to get free collectible merchandise. |
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PAYDAY Peanut Caramel Bar was first introduced in 1932 by Frank Martoccio, founder of the F.A. Martoccio Macaroni Company and, later, head of Hollywood Brands, Inc. Martoccio also manufactured and sold ZERO (1920) candy bars.
The Martoccio family sold Hollywood Brands to Consolidated Foods Corporation (later to become Sara Lee) in 1967. Business was good when a fire destroyed the Centralia, Illinois plant in 1980. With the assistance of the L.S. Heath and Sons Company and the ingenuity and hard work of the Centralia employees, Hollywood Brands continued production until a new facility could be constructed. The new building was opened in 1983. In 1988, Hollywood Brands was purchased by Huhtamaki Oy and became part of Leaf, Inc. Hershey Foods Corporation acquired the Leaf North America confectionery operations from Huhtamaki Oy of Helsinki, Finland in 1996.
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| 1932 |
The first PAYDAY Peanut Caramel Bar was introduced by Frank Martoccio, founder of the F.A. Martoccio Company and, later, head of Hollywood Brands, Inc. |
| 1967 |
Martoccio family sold Hollywood Brands to Consolidated Foods Corporation. |
| 1980 |
Fire destroyed the Centralia, Illinois plant. Production continued with help from L.S. Heath and Sons Company until a new facility could be constructed. |
| 1988 |
Hollywood brands was purchased by Huhtamaki Oy and became part of Leaf, Inc. |
| 1996 |
Hershey acquired Leaf North America confectionary operation from Huhtamaki Oy of Helsinki, Finland. |
| 2003 |
Hershey introduced the PAYDAY Honey Roasted Limited Edition Bar. |
| 2005 |
Hershey introduces PAYDAY PRO, a high protein energy bar with 15 grams of protein and 14 vitamins and minerals. The PAYDAY PRO energy bar provides a great tasting, nutrient dense snack. |
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