The ICE BREAKERS brand is a fun-loving brand that provides a mouth-freshening lift. Each of the great tasting mint and gum products contain revitalizing flavor crystals guaranteed to deliver dazzling taste sensations. The ICE BREAKERS brand has been part of Hershey's gum and mint portfolio since 2000 when the brand was acquired from Nabisco.

In 1995, the ICE BREAKERS brand became the first to offer intense stick gum with revitalizing flavor crystals. Four years later, the ICE BREAKERS brand expanded into the mint category. ICE BREAKERS Mints were packaged in a two-door puck so that the mint lover could decide whether "to share" or "not to share". The popular, dazzling flavor of the ICE BREAKERS brand was extended to fruit flavors with the introduction of ICE BREAKERS Sours Mints in 2005 and Sours Gum in 2007.

In 2006, the ICE BREAKERS brand achieved a major breakthrough in the gum category with the introduction of ICE CUBES Gum. These cube-shaped pieces of gum contain ICE BREAKERS signature flavor crystals with a frosted, icy-cool layer of xylitol for an instantly cool, mouth-watering flavor. ICE CUBES gum is available in seven great mint and fruit flavors.