NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. “WIN THE REESE’S ULTIMATE OUTDOOR EXPERIENCE” SWEEPSTAKES (“SWEEPSTAKES”) ENTRY PERIOD BEGINS 12:00:00 A.M. EASTERN TIME (ET) (MIDNIGHT), AUGUST 10, 2007 AND ENDS 11:59:59 P.M. ET, NOVEMBER 28, 2007 (THE “SWEEPSTAKES ENTRY PERIOD”). SWEEPSTAKES ONLY OPEN TO LEGAL U.S. RESIDENTS OF THE 48 CONTIGUOUS UNITED STATES AND D.C. WHO ARE 18 YEARS OF AGE OR OLDER AT TIME OF ENTRY. VOID IN ALASKA, HAWAII, PUERTO RICO AND WHERE PROHIBITED.

There are two (2) ways to enter. INTERNET: Visit www.reeses.com (the "Website") during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page. Follow the online instructions to complete the Official Online Entry Form and submit as instructed to register for the Sweepstakes. Online entries must be received by no later than 11:59 p.m. ET on November 28, 2007 to be eligible to win. Limit one (1) online entry per name per e-mail address per each consecutive twenty-four (24) hour period. The Hershey Company’s (“Sponsor”) computer is the official time keeping device for this Sweepstakes. Proof of e-mailing does not constitute proof of delivery or entry. Any attempt to submit more than the maximum number of entries using multiple/different email addresses, identities or any other methods may void that participant’s entry. Entries generated by a robotic, programmed, script, macro or other automated means will be disqualified. MAIL: Hand print your name, address, daytime and evening phone number and date of birth on an official entry form or a 3” x 5” piece of paper and mail in a 1st class stamped envelope to: “Win The REESE’S Ultimate Outdoor Experience” Sweepstakes, P.O. Box 1122, Young America, MN 55594-1122. All mail-in entries must postmarked by November 28, 2007 and received no later than December 5, 2007 to be eligible for the drawing. Enter as often as you like, but each mail-in entry must be mailed separately in a hand-addressed, stamped envelope. No photocopied or mechanically reproduced entries will be accepted. No responsibility is assumed by Sponsor for lost, late, illegible, incomplete, stolen, postage due or misdirected entries or mail. No other forms of entry are valid other than those set forth above. All entry information becomes the property of the Sponsor.

One (1) Grand Prize: Trip for winner and his/her guest to Realtree Farms in Columbus, Georgia for an “outdoor experience” and a meet and greet session with Bill Jordan and Richard Childress (subject to availability). The outdoor experience consists of two (2) nights lodging accommodations and one (1) scheduled outdoor activity as determined by Sponsor, in Sponsor’s sole discretion and is subject to rules and restrictions as set forth by Realtree Farms. Next, winner and guest will transfer to the Realtree suite in which he/she will receive a three (3) night stay, two (2) tickets to the 2008 NASCAR® Nextel race in Talladega, and $700 spending money (awarded in the form of a check, paybable to winner). Winner and guest responsible for transfer from Realtree Farms to the Realtree suite; all other expenses not specifically mentioned herein are solely the responsibility of winner and guest. Travel dates are April 23, 2008 through April 28, 2008. If Grand Prize winner’s residence is not located within 250 miles of Columbus, GA, round-trip coach air transportation (from major airport near winner’s home within the U.S.) will be provided for the winner and his/her guest, at the sole discretion of the Sponsor. Selection of airline, airport and ground transportation (if applicable) is at Sponsor’s sole discretion. All travel subject to availability and restrictions. The winner and guest, who must each be 18 years of age or older, must be able to travel together on the same itinerary and take trip as stated, or prize will be forfeited in its entirety and awarded to an alternate winner. Sponsor assumes no responsibility for cancelled, delayed, suspended or rescheduled events (including airline flights) beyond its control. Travel guest must sign and return a travel release before any ticketing or travel occurs. Winner and guest must have all necessary identification and/or travel documents (e.g. a valid U.S. driver’s license) required for travel within the United States. Approximate Retail Value (ARV): Up to $13,500, depending upon winner’s point of travel origin. The difference between any stated value and actual value will not be awarded to winner. In lieu of the trip prize, winner may take a cash alternative of $13,500 (awarded in the form of a check, payable to winner). Five (5) First Prizes: $1,000 Realtree gift card. Ten (10) Second Prizes: $100 Realtree gift card. Realtree gift cards are redeemable at www.Realtree.com and are subject to terms and conditions stated on the card and/or those stated at www.Realtree.com. Limit one (1) prize per name, address and/or household. Odds of winning a prize depend upon the number of eligible entries received.

Winners will be selected in a random drawing from among all eligible entries received by an independent judging agency. Drawing will be conducted on or about December 7, 2007 by an independent judging agency whose decisions are final and binding.

Sweepstakes open only to legal residents of the 48 contiguous United States and D.C. who are 18 years of age or older at time of entry. Employees, officers and directors of Sponsor, RCR Enterprises, LLC, Kevin Harvick, Inc., and all of their parents, subsidiaries, divisions, affiliates, suppliers, printers, distributors and advertising, promotional and judging agencies, (and their respective IRS dependents, immediate family members [parents, children, siblings and spouse]) and individuals residing in their same household (whether or not related) (collectively, “Sponsor and Promotion Parties”) are not eligible to participate or win.

No substitution of prize is offered, no transfer of prize to a third party is permitted, and non-cash portions of the prize may not be redeemed for cash value (unless at the sole discretion of Sponsor). Mail received without a verifiable and legible return address may not be accepted at Sponsor's sole discretion. Void wherever prohibited or restricted by law. Prize winner will be solely responsible for all applicable federal, state and local taxes on prize. If applicable, winner may receive an IRS Form 1099 for the retail value of the prize. All other expenses on the receipt and use of the prize not specifically mentioned herein are solely the responsibility of the winner. Any portion of a prize not accepted by winner will be forfeited. Winner’s first initial, last name, hometown and state will be disclosed on the Winner’s List which will be distributed upon request and as required by law. No groups, clubs or organizations may reproduce or distribute any portion of these Official Rules to its members. All entrants, as a condition of entry, agree to be bound by these Official Rules and the decisions of the judges. The entry information provided is subject to the Privacy Policy on the above stated Website. To read that Policy, access the Website and then access the Privacy Policy.

Potential winners will be notified by mail at the address provided at the time of entry. If winner notification is returned as undeliverable without a forwarding address or if winner is found to be ineligible or otherwise not in compliance with these Official Rules, prize will result in forfeiture and an alternate winner may be selected. Prize winners may be required to sign and return an Affidavit of Eligibility/Liability with (where lawful) a Publicity Release within fourteen (14) days of attempted winner notification as indicated by the date on the Affidavit. Failure to return any required documents within fourteen (14) days may result in prize forfeiture, and an alternate winner may be selected. If winner of any prize is a minor, prize will be awarded to the winner’s parent or legal guardian. If applicable, allow 8-12 weeks for delivery of prize following completion of notification process. Prizes will only be delivered to addresses within the United States.

All entrants, as a condition of entry into the Sweepstakes, agree to release Sponsor, RCR Enterprises, LLC, Kevin Harvick and Kevin Harvick, Inc., and Promotion Parties from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses of any kind to persons including death or property which may be sustained directly or indirectly with the receipt, ownership, use or misuse of any prize awarded, or while preparing for, participating in or traveling to or from any prize-related activity or any typographical or other error in these Official Rules or the announcement of offering of any prize. The winner shall bear all risk of loss or damage to their prize after it has been delivered. Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize. Except for residents of TN and where prohibited by law, winners grant to Sponsor the right to print, publish, broadcast and use worldwide in any media now known or hereinafter known the winner’s name, address, voice, statement, picture or other likeness, without additional review, notification or compensation, for public relations, advertising and promotional purposes as may be determined by Sponsor.

Sponsor assumes no responsibility for a.) lost, illegible, late, misdirected, incomplete, mutilated, postage-due or non-delivered mail, entries or email; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, garbled, corrupted, scrambled, delayed, or misdirected transmissions, or computer hardware or software or telephone malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information b.) any incorrect or inaccurate information, whether caused by Website users, or by any equipment or programming associated with or utilized in this Sweepstakes; any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of the Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with entry process or operation of Sweepstakes or Website, to be acting in violation of the terms of the Website or to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Sponsor is not responsible for injury or damage to participants’ or any other person’s computer related to or resulting from participating in this Sweepstakes or downloading or copying materials from or use of Website. If, for any reason, Sweepstakes, in the sole opinion of Sponsor, is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention, fraud, technical failures or any other causes which, in sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend Sweepstakes, and determine winners from eligible entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. In case of dispute, authorized subscriber of e-mail account used to enter at actual time of entry will be deemed to be the participant, and must comply with these Official Rules. The authorized account subscriber is deemed to be natural person who is assigned an e-mail address by an Internet Access Provider, on-line service provider, or other organization that is responsible for assigning e-mail addresses. It is solely the responsibility of the entrant to notify Sponsor in writing if the entrant changes his or her e-mail address during the Sweepstakes Period. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

Except where prohibited, by participating, you agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant(s) and Sponsor, shall be governed by and construed exclusively in accordance with the laws of the Commonwealth of Pennsylvania without giving effect to any principles of conflicts of law of any jurisdiction and that: (a) any and all disputes, claims and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating, but in no event attorneys' fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased

For the names of the winners, send a self-addressed, stamped envelope to: “Win The REESE’S Ultimate Outdoor Experience” Sweepstakes Winner’s List Request, P.O. Box 3248, Dept. 6073-740, Young America, MN 55558-3248 by January 31, 2008.

The Hershey Company, 100 Crystal A Drive, Hershey, PA, 17033. ©2007 The Hershey Company. The Stylized "29", the likeness of the Number 29 Race Car and the RCR Checkered Flag Logo are Trademarks of RCR Enterprises, LLC, and are used under license from RCR Enterprises, LLC. The name, likeness and signature of Kevin Harvick are registered trademarks of Kevin Harvick, Incorporated, and are used under license from Kevin Harvick, Incorporated.

NO PURCHASE NECESSARY. Open to legal U.S. residents of the 48 contiguous U.S. & DC, 18 or older at time of entry. Sweepstakes Period: Begins 12:00:00am, 8/10/07 and ends 11:59:59pm, 11/28/07. To Enter: Internet: Visit www.reeses.com ("Website"), during the Sweepstakes Entry Period, and click on link to access the entry page. Follow the online instructions to complete and submit an online entry. Limit 1 online entry per name per e-mail address per each consecutive 24 hour period. Mail: Hand print your name, address, daytime and evening phone number and date of birth on an official entry form or a 3” x 5” piece of paper and mail in a 1st class stamped envelope to: “Win The REESE’S Ultimate Outdoor Experience” Sweepstakes, P.O. Box 1122, Young America, MN 55594-1122. Mail-in entries must postmarked by 11/28/07 and received by 12/5/07. Grand Prize (1): Trip for winner and guest to Realtree Farms; a meet and greet session with Bill Jordan and Richard Childress (subject to availability); 2 tickets to the 2008 NASCAR® Nextel race in Talladega; and $700. Travel dates are 4/23/08-4/28/08. In lieu of trip prize, winner may take a cash alternative of $13,500. Approximate Retail Value: Up to $13,500. First Prize (5): $1,000 Realtree gift card. Second Prize (10): $100 Realtree gift card. Odds of winning depend on the number of eligible entries received. Subject to Official Rules available at Website. Void in AK, HI and where prohibited. Sponsor: The Hershey Company, 100 Crystal A Drive, Hershey, PA. ©2007 The Hershey Company. The Stylized "29", the likeness of the Number 29 Race Car and the RCR Checkered Flag Logo are Trademarks of RCR Enterprises, LLC, and are used under license from RCR Enterprises, LLC. The name, likeness and signature of Kevin Harvick are registered trademarks of Kevin Harvick, Incorporated, and are used under license from Kevin Harvick, Incorporated.