ICE BREAKERS is a fun-loving brand that provides a mouth-freshening lift because of revitalizing flavor crystals that deliver a dazzling taste sensation.

ICE BREAKERS was the first brand to offer intense stick gum with revitalizing flavor crystals in 1995. These flavor crystals were combined with a unique 2-door tin ("To Share" and "Not to Share") when ICE BREAKERS mints were introduced in 1999. The dazzling flavor of ICE BREAKERS was extended to fruit with the introduction of ICE BREAKERS Sours Mints in 2005, and ICE BREAKERS Sours Gum in 2007.

In 2006, ICE BREAKERS achieved a major breakthrough in refreshment with ICE CUBES gum. These gum cubes contain ICE BREAKERS signature flavor crystals and are frosted with and icy layer of xylitol for instantly cold mouth watering flavor. ICE CUBES gum has been expanded to include six great varieties including popular mint and fruit flavors.

There is always more to come from the Refreshment Innovation Leader... So Stay Tuned!!!!