HERSHEY'S KISSMOBILE Cruiser celebrates HERSHEY'S KISSES Brand Chocolates' 100th year anniversary with nationwide search for "America's Sweetest Mom"

HERSHEY, Pa. February, 2007 – HERSHEY’S KISSMOBILE Cruiser, the chocolate lover’s dream machine, is rolling into your town to celebrate the 100th anniversary of HERSHEY’S KISSES Brand Chocolates. Two HERSHEY’S KISSMOBILE Cruisers are traveling across North America in search of America’s Sweetest Mom. The Cruisers are also sharing the message of, “Whatever you want to say, say it with a kiss.  KISS SOMEONE.

The HERSHEY’S KISSMOBILE Cruisers are inviting kids, husbands, friends and relatives to nominate someone for the “America’s Sweetest Mom” contest.  Moms are encouraged to nominate themselves. Contestants who visit the KISSMOBILE Cruiser will have sixty seconds on video to share how they or their loved ones use HERSHEY’S KISSES Brand Chocolates to create magical moments. Visit www.kissmobile.com to learn more about entering the contest.

In each city, one sweetest mom will advance to the nationwide contest and qualify for an opportunity to win:

• Mom’s “Sweet Story” featured on a bag of HERSHEY’S KISSES chocolates
• All expenses paid trip for four (4) to Hershey, PA
• Feature on www.kissmobile.com

As always, the HERSHEY’S KISSMOBILE Cruiser's mission is to raise awareness and funds for Children’s Miracle Network hospitals.  Over the past eleven years, HERSHEY’S KISSMOBILE Cruisers have raised more than $1 million dollars to benefit the Children’s Miracle Network. The public will have an opportunity to help by purchasing HERSHEY’S KISSMOBILE plush dolls and other HERSHEY’S KISSES brand collectibles.

“We’ve enjoyed our relationship with Hershey for nearly 20 years,” said Jim Hall, President and CEO of Children’s Miracle Network. “We are excited to have their continued support to help raise funds and awareness for Children’s Miracle Network hospitals. HERSHEY’S KISSMOBILE Cruiser visits are enjoyed by patients, families and staff and our radio partners who often join with the HERSHEY’S KISSMOBILE in fundraising efforts.”

The HERSHEY’S KISSMOBILE Cruiser comes equipped with a 42-inch, plasma flat screen TV, a DVD and sound system. This year, the HERSHEY’S KISSMOBILE tour will showcase new products such as Hershey’s Kisses Chocolate Truffles and HERSHEY’S KISSABLES candy coated MINI-KISSES Brand Chocolates that are more than just little HERSHEY’S KISSES Brand Chocolates, they are irresistibly fun!  Activities include HERSHEY’S KISSES karaoke contests, HERSHEY’S KISSABLE beanbag toss and a variety of HERSHEY’S crafts.  The HERSHEY’S KISSMOBILE also has the capacity to store more than 230,000 HERSHEY’S KISSES Brand Chocolates in a refrigerated compartment – that’s almost a ton of HERSHEY'S KISSES Brand Chocolates!

A few sweet tidbits about the HERSHEY’S KISSMOBILE Cruisers:

• Each HERSHEY’S KISSMOBILE carries more than 230,000 HERSHEY’S KISSES Brand milk chocolates; HERSHEY’S KISSES Chocolate Truffles, HERSHEY’S KISSES Brand rich dark chocolates and HERSHEY’S KISSABLES.
• The HERSHEY’S KISSMOBILE Cruiser is 26 feet long, 12 feet tall and 8 feet wide.

About the Children's Miracle Network
Children’s Miracle Network, the alliance of premier hospitals for children, is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals across North America.  Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. To learn more, go to www.cmn.org.