What is the HERSHEY'S KISSMOBILE Cruiser?

The HERSHEY'S KISSMOBILE Cruiser is a 26-foot long, 12-foot tall specialty vehicle that resembles a row of three giant HERSHEY'S KISSES brand milk chocolates. Currently, there are two HERSHEY'S KISSMOBILE Cruisers traveling North America. The first vehicle was created in 1997 to celebrate the 90th anniversary of HERSHEY'S KISSES brand milk chocolates.

Since 1997, the HERSHEY'S KISSMOBILE Cruisers have traveled more than 500,000 miles. The crew has handed out more than four million HERSHEY'S HUGS brand chocolates and KISSES brand chocolates and made special appearances at 170 Children's Miracle Network-affiliated children's hospitals. The HERSHEY'S KISSMOBILE Cruiser has inspired many stories in the national media including articles in Family Circle, Auto Week, Car & Driver and Promo magazine; segments on E! Talk Soup, CNN Horizons and NBC's Today Show and was mentioned on Public Radio International's Michael Feldman's Whad' Ya Know? Program.

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