$1 candy bars are the #1 consumer value in major fundraising product categories.
When you include the value of HERSHEY'S on pack free bar and $1.00-off SUBWAY® coupon offers, the consumer value with HERSHEY'S fundraising products is exceptional!
| Price Comparison* | ||||
Item |
Average Retail Store Price | Average Suggested Retail Price In Fundraising | Premium vs. Average Retail Store Price | Value Ranking |
Standard Candy Bar |
$0.65** | $1.00 | 54% | 1 |
12" Pizza |
$4.99 | $9.00 | 80% | 2 |
Cookie Dough |
$6.38 | $12.00 | 88% | 3 |
Microwave Popcorn |
$5.00 | $12.00 | 140% | 4 |
Holiday Giftwrap |
$3.99 | $12.00 | 201% | 5 |
3-way Popcorn Tin |
$5.99 | $40.00 | 568% | 6 |
Candle |
$1.19 | $8.00 | 572% | 7 |
*Based upon in-house competitive pricing survey.
**Source:Infoscan, Total U.S. Convenience Store, 52 weeks ending 9/7/2003
