HERSHEY'S believes that youth sports play a vital role in the development of well rounded youngsters, by helping to teach children the importance of good sportsmanship, the rewards of hard work and practice, and the sweet taste of victory.
HERSHEY'S STRIVE Awards
HERSHEY'S Fund Raising has partnered with the National Council of Youth Sports (NCYS), a Who's Who of the youth sports industry, to honor adult leaders who dedicate their time and talent to young people participating in youth sports activities with the HERSHEY'S STRIVE Awards.
STRIVE stands for Sports, Teach Respect, Initiative, Values and Excellence.
To find out more, visit www.NCYS.org
