Promotions Are Making the Sales

A well-timed, well-targeted promotion can work wonders for your revenue stream. Here are a few ideas to get you started:

Treat Yourself

Give someone an excuse to treat him- or herself with a promotion like a Treat Yourself hour to drive traffic in slow periods. According to Mintel Foodservice, seven in 10 consumers see snacking as a great way to treat themselves.1

Themed Promotions

Take advantage of sweet holidays and events with themed promotions and specials that set you apart and get people talking:

- For Valentine’s Day: Promote a Dark Chocolate Shake with HERSHEY’S SPECIAL DARK Syrup.

- For those on the go: Offer cool treats that fuse sweet and savory seasonal ingredients, like Strawberry-Chocolate Milkshakes to kick off the summer.

1Snacking Options Study, Mintel Foodservice, June 2010


Did You Know?

Over half of consumers agree they would order dessert more often if they saw a HERSHEY’S brand on the menu and in other point of sales materials.2


Create a Crowd Favorite

Dark Chocolate Frappé made with HERSHEY’S SPECIAL DARK Syrup, HERSHEY’S Semi-Sweet Chocolate Chips and HERSHEY’S Cocoa.

Get This Recipe
2Hershey’s Brand Power Research, Synovate, December 2011