Stand out with HERSHEY’S Products

Hershey has plenty of sales-generating, crowd-pleasing ideas that can set your operation apart.

Here are a few:

Feature a self-serve topping bar and charge by the ounce.

Build on the customization trend by offering HERSHEY’S Syrups, Chips and Toppings in a self-serve format. Just open the convenient HERSHEY’S packaging and pour into your serving containers. Simple. And don’t forget to label your toppings—research shows guests prefer menu items that carry the HERSHEY’S brand name!1

Add more toppings to add more flare.

Just when your guests think you’ve fully topped their treat, try adding just one extra sprinkle of chips or twirl of fudge to make it a truly over-the-top pleasure they’ll never forget. Roll your waffle cones in HEATH Toffee Bits, add a layer of REESE’S Mini PIECES to the bottom of your sundaes—the ideas are endless.

Get a handle on convenience.

Consumers today eat when they want, where they want.2 Leverage the convenience of the grab-and-go trend by offering cool treats in easy-to-eat formats, like ice cream sandwiches, push-up pops and mini–ice cream cups made with HERSHEY’S brand ingredients.

1Hershey’s Brand Power Research, Synovate, December 2011
2Top Food Trends 2012, Publicis Consultants USA, 2011:

Did You Know?

Seventy-one percent of consumers believe a dessert made with HERSHEY’S branded ingredients will taste better than a dessert made with unbranded ingredients.3 Top ice cream with HERSHEY’S toppings.


Create a Crowd Favorite

Peanut Butter Ice Cream Sandwiches made with REESE’S Peanut Butter Sauce and REESE’S Peanut Butter Cups.

Get This Recipe
3Hershey’s Brand Power Research, Synovate, December 2011