A well-targeted promotion can work wonders for your revenue stream.
Here are a few ideas to get you started:
Create special “Treat Yourself and a Friend” cards to drive sales on traditionally slower weekdays or dayparts, good for a free dessert and/or specialty beverage with a purchase requirement that works for you. According to Mintel Foodservice, seven in 10 consumers see snacking as a great way to treat themselves.1
Social Media Campaign
When you are promoting your business through social media, mention your latest HERSHEY’S creation by name—over half of consumers agree they are more likely to visit a restaurant based on friends’ recommendations of a branded dessert on Facebook or Twitter.2
2Hershey’s Brand Power Research, Synovate, December 2011