HERSHEY'S® SUMMER S'MORES INSTANT-WIN SWEEPSTAKES OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. HERSHEY'S® SUMMER S'MORES INSTANT-WIN SWEEPSTAKES ("SWEEPSTAKES") BEGINS AT 12:00:00 P.M. (NOON) EASTERN DAYLIGHT TIME ("EDT") ON MAY 31, 2013 AND ENDS AT 11:59:59 A.M. EDT ON AUGUST 31, 2013 ("SWEEPSTAKES PERIOD"). SWEEPSTAKES ONLY OPEN TO LEGAL RESIDENTS OF THE UNITED STATES RESIDING IN THE 50 UNITED STATES OR DISTRICT OF COLUMBIA, WHO ARE 18 YEARS OF AGE OR OLDER AT THE TIME OF PLAYING. VOID IN PUERTO RICO AND WHERE PROHIBITED.

1. HOW TO PLAY: NO PURCHASE NECESSARY TO PARTICIPATE IN SWEEPSTAKES. Visit www.dg.com/smores (the "Web site") and click on the "Click Here to Enter" link and play the online Sweepstakes as instructed to find out if you're a winner (a "Play"). Randomly selected times, during the Sweepstakes Period, will be chosen by The Hershey Company ("Sponsor"), and the first participant who completes a Play (whose Play is properly received and recorded by Sponsor's computer) on or immediately after the randomly selected time will win a prize (subject to verification). If you receive a message stating, "CONGRATULATIONS, YOU'RE A WINNER", you win the prize stated (subject to verification). Non-winning messages will read, "SORRY, YOU DIDN'T WIN TODAY. TRY AGAIN TOMORROW". If you win a prize, you will be notified instantly online (see Rule #5 for details). Non-winning participants will not be contacted. Plays must be received by 11:59:59 a.m. EDT on August 31, 2013 to be eligible to win. Limit one (1) Play per name/email/address/IP address per day. For the purpose of this Sweepstakes, a "day" shall be defined as 12:00:00 a.m. EDT to the following 11:59:59 p.m. EDT with the exception of the first day of the Sweepstakes Period which shall be defined as 12:00:00 p.m. EDT to the following 11:59:59 p.m. EDT and the last day of the Sweepstakes Period which shall be defined as 12:00:00 a.m. EDT to the following 11:59:59 a.m. EDT. Any attempt by any person to obtain more than the stated number of Plays by using multiple/different e-mail accounts, or any other methods will void all of that person's Plays. Sponsor's computer is the official time keeping device for this Sweepstakes. Plays generated by a robotic, programmed, script, macro or other automated means will be disqualified. No other form of Play is valid other than as set forth above.

2. PRIZES: Two Thousand (2,000) Prizes. Each prize consists of one (1) $5.00 Dollar General® Gift Card. Dollar General Gift Cards can be used at any Dollar General store or Dollar General Market store in the U.S. Gift Cards are redeemable for merchandise only and will not be redeemed or exchanged for cash, except where required by law. Gift cards are subject to the terms and conditions set by issuer. Approximate Retail Value ("ARV"): $5.00 each. Total ARV of all prizes offered is $10,000.00. Limit one (1) prize per person, address, household. The difference between any stated value and actual value will not be awarded to winner. UNCLAIMED PRIZES WILL NOT BE AWARDED. Odds of winning depend on the number of eligible Plays received and the order in which such Plays are received. If a prize offered becomes unavailable for any reason, Sponsor reserves the right to provide an alternate prize of equal or greater value.

3. ELIGIBILITY: Sweepstakes open only to legal residents of the United States residing in the 50 United States or the District of Columbia, who are 18 years of age or older at the time of playing. Employees, officers and directors of Sponsor, Dollar General Corporation, and their parents, subsidiaries, divisions, affiliates, suppliers, printers, distributors and advertising, promotional and judging agencies, (and their respective IRS dependents, immediate family members [parents, children, siblings and spouse]) and individuals residing in their same household (whether or not related) (collectively, "Sponsor and Promotion Parties") are not eligible to participate or win.

4. GENERAL TERMS: No substitution of prize is offered, no transfer of prize to a third party is permitted, and prize may not be redeemed for cash value (unless at the sole discretion of Sponsor). Void wherever prohibited or restricted by law. Prize winners will be solely responsible for all applicable federal, state and local taxes on prize. All other expenses on the receipt and use of the prize not specifically mentioned herein are solely the responsibility of the winners. Each winner's first name, last initial, hometown and state will be disclosed on Winner's List which will be distributed upon request and as required by law. No groups, clubs or organizations may reproduce or distribute any portion of these Official Rules to its members. All participants, as a condition of participation, agree to be bound by these Official Rules and the decisions of the judges. Please see the privacy policy located at http://www.thehersheycompany.com/privacy-policy.aspx for details of Sponsor's policy regarding the use of personal information collected in connection with this Sweepstakes.

5. WINNER NOTIFICATION: Potential winners will be notified instantly online at the time of playing. Each potential winner is subject to verification. Failure to comply with the online prize-claim instructions may result in prize forfeiture. Sponsor is not responsible for suspended or discontinued online service which may result in a potential winner not receiving initial prize notification. If winner notification or prize is returned as undeliverable without a forwarding address or if winner is found to be ineligible or otherwise not in compliance with these Official Rules, prize may be forfeited. If winner of any prize is won by an eligible participant who is a minor in his/her state of residence, prize may be awarded to the winner's parent or legal guardian. Allow six (6) to eight (8) weeks for shipment of prize following completion of verification process. Prizes will only be delivered to addresses within the United States.

6. CONDITIONS: All participants, as a condition of participating in the Sweepstakes, agree to release Sponsor and Promotion Parties from and against any and all liability, allegations, claims or actions of any kind whatsoever for injuries, damages, or losses of any kind to persons including death or property which may be sustained directly or indirectly with the receipt, ownership, use or misuse of any prize awarded, or while preparing for, participating in or traveling to or from any prize-related activity or for any typographical or other error in these Official Rules or the announcement of offering of any prize. The winner shall bear all risk of loss or damage to their prize after it has been delivered. Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize. Except for residents of Tennessee and where prohibited by law, winners grant to Sponsor the right to print, publish, broadcast and use worldwide in any media now known or hereinafter known the winner's name, address, voice, statement, picture or other likeness, without additional review, notification or compensation, for public relations, advertising and promotional purposes as may be determined by Sponsor. No more than stated number of prizes will be awarded. In the event that a programming, production, seeding, printing or any other reasons cause more than stated number of prizes, set forth in these Official Rules, to be available and/or claimed, Sponsor reserves right to conduct a random drawing to award only the stated number of prizes. Liability for a defective Sweepstakes Play is limited to replacement with another during the Sweepstakes Period.

7. LIMITATIONS OF LIABILITY: Sponsor and Promotion Parties assume no responsibility for: (a) lost, illegible, late, misdirected, incomplete, mutilated, or non-delivered mail, Plays or email; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Web site, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, garbled, corrupted, scrambled, delayed, or misdirected transmissions, or computer hardware or software or telephone malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information; and (b) any incorrect or inaccurate information, whether caused by Web site users, or by any equipment or programming associated with or utilized in this Sweepstakes; any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of the Web site; and (c) any other unforeseeable events. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with entry process or operation of Sweepstakes or Web site, to be acting in violation of the terms of the Web site or to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Sponsor and the Promotion Parties are not responsible for injury or damage to participants' or any other person's computer related to or resulting from participating in this Sweepstakes or downloading or copying materials from or use of Web site. If, for any reason, Sweepstakes, in the sole opinion of Sponsor, is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention, fraud, technical failures or any other causes which, in sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend Sweepstakes, and randomly determine winners from all eligible, non-suspect Plays received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. In case of dispute as to Plays submitted, authorized subscriber of e-mail account used to play at actual time the Play was made will be deemed to be the participant, and must comply with these Official Rules. The authorized account subscriber is deemed to be natural person who is assigned an e-mail address by an Internet Access Provider, online service provider or other organization that is responsible for assigning e-mail addresses. It is solely the responsibility of the participant to notify Sponsor in writing if the participant changes his or her e-mail address during the Sweepstakes Period.

CAUTION: ANY ATTEMPT BY A USER OR PARTICIPANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

8. BINDING ARBITRATION: Any controversy or claim arising out of or relating to this Sweepstakes shall be settled by binding arbitration in a location determined by the arbitrator as set forth herein (provided that such location is reasonably convenient for claimant), or at such other location as may be mutually agreed upon by the parties, in accordance with the procedural rules for commercial disputes set forth in the Comprehensive Arbitration Rules and Procedures of JAMS ("JAMS Rules and Procedures") then prevailing, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures. The arbitrator shall apply Pennsylvania law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. In the event that the claimant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the claimant's filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If any part of this arbitration provision is deemed to be invalid, unenforceable or illegal (other than that claims will not be arbitrated on a class or representative basis), or otherwise conflicts with the rules and procedures established by JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, the portion that is deemed invalid, unenforceable or illegal is that claims will not be arbitrated on a class or representative basis, then the entirety of this arbitration provision shall be null and void, and neither claimant nor Sponsor shall be entitled to arbitrate their dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have the right of discovery, which discovery shall be completed within sixty days after the demand for arbitration is made, unless further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE PARTICIPANT'S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS SWEEPSTAKES IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES. BY PARTICIPATING IN THIS SWEEPSTAKES, EACH PARTICIPANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE SWEEPSTAKES, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY THROUGH BINDING ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEYS' FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND PARTICIPANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) PARTICIPANT'S REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND PARTICIPANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO EVERY PARTICIPANT.

9. GOVERNING LAW & JURISDICTION: These Official Rules and the Sweepstakes are governed by US law and are subject to all applicable federal, state and local laws and regulations. All issues and questions concerning the construction, validity, interpretation and enforceability of the Sweepstakes Official Rules, or the rights and obligations of participant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Pennsylvania, U.S.A., without giving effect to the conflict of laws rules thereof, and any matters or proceedings which are not subject to arbitration as set forth in Section 8 of these Official Rules and/or for entering any judgment on an arbitration award, shall take place in the Commonwealth of Pennsylvania, in the County of Dauphin.

10. WINNERS' NAMES: For the first name, last initial, hometown and state of the winners, mail in a self-addressed, first-class stamped envelope to: HERSHEY'S® Summer S’mores Instant-Win Sweepstakes Winner's List , P.O. Box 3000, Dept. 597-723, Young America, MN 55558-3000, by September 30, 2013.

11. SPONSOR: The Hershey Company, 100 Crystal A Drive, Hershey, PA,

© 2013 The Hershey Company.