A Visit to the Sweetest Place on Earth

HERSHEY'S CHOCOLATE WORLD – Shanghai in China is the first store in Asia and outside of North America. The store consists of two floors with an area of 320 square meters. It is an interactive retail experience with unique HERSHEY'S character and a wide variety of delicious HERSHEY'S chocolates and confections. From the moment you step into the store, you are surrounded by the sights and smells of chocolate, leaving no doubt that you have just entered the Sweetest Place on Earth.

The outside of the store, with its giant HERSHEY’S kiss-shaped entry, is to become a Shanghai landmark, but it’s inside that you will truly be able to experience the fun and magic of The Hershey Company. You will be greeted by giant HERSHEY & KISS product characters.

On the first floor, the store showcases a collection of HERSHEY’S favorite brands of confections with more than 200 products. Most excitingly, you have a chance to test your creative skills and try the Magnificent Chocolate Works machine, Fill-A-Bucket, that simulates how HERSHEY’S KISSES Brand Milk Chocolates move from the production line to packaging. You can choose your own mix of HERSHEY’S KISSES Brand Milk Chocolates and watch them spiral down an eight armed contraption into gift boxes or fun tins.