Built across the street from the Cocoa House, this Italian Renaissance-style structure is six stories tall and covers six acres of floor space. It originally contained an indoor swimming pool, a gymnasium, a library, a hospital, game rooms, a cafeteria and a world-class theater designed to accommodate both films and live stage shows. The Hershey Men’s Club also moved into this facility from the Cocoa House.

Between 1938 and 1965, the building was home to the Hershey Junior College. It also provided studio space for two radio stations and a public television station. Today, most of the building (except for the theater) is occupied by The Hershey Company sales and marketing team.