Hershey's Convenience

HERSHEY'S Big 33 items are the best of the best!

HERSHEY'S Big 33 items represent the best 33 items in our portfolio! They were selected, based on marketplace performance, as the candy items that should be in every C-store's set everywhere in America! HERSHEY'S Big 33 items:

• 1. Turn 59% faster than the category average
  for candy!
• 2. Are driving sales growth 4X the overall candy category (8.9% vs. 2.3%)
• 3. Maximize total candy sales. The top 20% of
  C-store retailers average more Big 33 items in their
  everyday sets than the average C-Store !

(Source: MSA; AC Nielsen, Total U.S. C-Store 12 weeks ending 1/23/10)