HERSHEY'S Premier Partner Program drives category growth and profitability by focusing on the right products, placements and promotions to fit your store.
Category Management techniques allow you to maximize sales and profit by optimizing product mix, capitalizing on impulse purchases, generating larger total purchase sizes, and better understanding consumer behavior.
HERSHEY'S SCORE WITH CORE ensures distribution of the top 45 performing SKUs across three strategic confection segments, standard, king, and sugar/ refreshment!
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