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Hershey's Commitment to Responsible Cocoa Growing

Child Labor and Cocoa Growing in West Africa
It’s been over three years since media reports first appeared claiming widespread child labor abuses in West African cocoa farming. Much has happened since then, both in establishing a more accurate picture of working conditions in the region and in harnessing industry, international government and development agency efforts to foster social, economic and environmental development across the region.

A Better Understanding of How Cocoa is Grown
Today, West Africa is the leading source of cocoa, growing 70 percent of the world’s supply. The Ivory Coast is the single largest producer, at 36 percent of the total, with Ghana, Cameroon and Nigeria being the other major West African producers. The cocoa is grown on over 1.5 million small family farms … typically between 7 and 17 acres … many of which are located in remote areas of these countries.

It’s no surprise that establishing a clear picture of working practices on such a large number of farms is extremely difficult. At the time media stories of abusive child labor practices first appeared, little was known beyond the fact that children helped with the farm work, a typical practice in rural communities both in developing and developed parts of the world.

Today, thanks to a landmark, independent survey conducted in 2002 by the International Institute for Tropical Agriculture (IITA) in cooperation with the International Labor Organization of the UN (ILO) and funded by The Hershey Company and other industry members, we have a clearer picture of actual working conditions on these farms. Contrary to media reports, the survey found that the vast majority of farmers in the region grow cocoa responsibly; no instances of slavery or forced labor were found on the more than 4,500 farms surveyed. The survey did identify several areas where change is needed, including lack of access to education and farm safety issues involving machete use and pesticide application. But the clear picture that emerged was far different from initial media reports.

Building Awareness and a Firm Commitment
Understanding actual working conditions on West African cocoa farms was an important first step. However, The Hershey Company and other industry members moved well beyond this to support the establishment and enforcement of appropriate labor standards in cocoa growing.

A key element of this effort was the Harkin-Engel Protocol that establishes a series of date-specific steps aimed at providing consumers with assurance that the chocolate and cocoa products they buy are not produced with the worst forms of child labor. Since its signing in 2001, a number of key steps have been accomplished, including the establishment of the International Cocoa Initiative Foundation whose mandate is to eliminate the worst forms of child labor and forced labor in cocoa growing. The ICI, whose board includes representatives of industry, international labor, child rights and anti-slavery organizations, currently is finalizing its long-term strategy and will focus its efforts on building awareness and compliance with international labor standards at the community level.

The final step to be delivered under the Protocol timetable is the implementation of standards of public certification that cocoa has been grown without the worst forms of child labor, due by July 1, 2005. This is the most challenging step in the Protocol, involving the first-ever establishment of a certification process for a crop grown in the developing world. With support from the ILO, work on the design of this certification system … including independent monitoring and verification as well as an international reporting process … already is well underway, with model testing scheduled for the upcoming harvests this year and roll-out in the Ivory Coast and Ghana in time to meet next year’s deadline.

Equally important in establishing appropriate labor standards has been industry’s support for sustainable cocoa growing. This commitment dates from the late 1990s when Mars, The Hershey Company and other companies joined with the US Agency for International Development (USAID), CABI Bioscience, the International Cocoa Organization, IITA and farmer groups to promote improved cocoa farming practices in West Africa.

Whether through improved pest and disease management, better harvesting and fermentation practices or greater awareness of world market prices, the program’s goal is to reduce costs and improve incomes for cocoa farmers not only in West Africa, but in Asia and Latin America as well – a win/win for the farmers and the chocolate industry.

This effort has taken the form of the Sustainable Tree Crops Program in West Africa where it was launched in 2000 and now is underway with a series of pilot projects in the Ivory Coast, Ghana, Cameroon, Nigeria and Guinea (cashews). Industry partners include USAID, IITA, US Department of Labor, the ILO, the Canadian and German international development agencies, CARE International, the World Bank, host country farmer cooperatives, and many others.

The pilots are designed to last three years and test the best ways to drive economic, environmental and social improvement in the cocoa-growing regions of these countries. While final results won’t be available until next year, clear successes have been achieved. Radio messaging already is communicating the importance of appropriate labor standards to often-remote farming communities in Ghana, with plans for expansion in the Ivory Coast. Progress is being seen in providing vocational education opportunities, a clear need for young people ages 9 to 15. And Farmer Field Schools are proving a tremendous tool for teaching farmers across the region about labor standards and improved farming methods.

A Model Public-Private Partnership
Today, these various efforts comprise a “model” public-private partnership aimed both at improving the lives of the millions of people who depend upon cocoa for their livelihood and at assuring consumers that the cocoa in their favorite confectionery products has been grown responsibly. This is not a short-term effort; it will take time and the sustained commitment of The Hershey Company and its industry partners if we are to drive meaningful change in the lives of cocoa farming families around the world. However, much already has been achieved, as awareness of international labor standards becomes better established and farm-family incomes improve in a sustainable manner which isn’t dependent upon artificial pricing schemes.

You can learn much more about our commitment to responsible cocoa growing from two industry newsletters published on this subject over the past year:

http://www.chocolateandcocoa.org/Library/Newsletters/default.asp

You also can learn more about sustainable cocoa growing from the World Cocoa Foundation at:

http://www.worldcocoafoundation.org

We’ll also keep you informed of progress over the coming months. In the meantime, should you have questions, please contact us at:

Consumer Relations
The Hershey Company
PO Box 810
100 Crystal A Drive
Hershey, PA 17033
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Call Toll-free: 1-800-468-1714
Weekdays 9:00 AM to 4:00 PM EST
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