World War II creates a coconut and sugar shortage. Peter Paul discontinues other products to focus production on its popular MOUNDS Candy Bars.
Peter Paul begins TV advertising. The Peter Paul Pixies sing that MOUNDS and ALMOND JOY Candy Bars are "INDESCRIBABLY DELICIOUS".
American composer Leon Carr writes the iconic jingle, "Sometimes you feel like a nut,sometimes you don't." Soon the whole nation sings along.
ALMOND JOY and MOUNDS Candy Bars get a new look, but they remain the same delicious treats fans have loved for almost a century.